MY RESUME
I'm a senior art director with over nine years experience and an impressive track record with a diverse client base in strategic marketing and design. Specializing in creative planning and long-term design vision, my aim is to share design thinking with a solid goal-oriented plan to ensure your brand gets the attention it deserves.
Experience
02/2021 - Present
SENIOR ART DIRECTOR, Paramount
New York, NY
Led a team of 10 talented designers, copywriters, and project managers in delivering all digital assets for the BET platforms, including movies, series, and specials.Achieved double-digit subscriber growth every year since launch. Oversaw the creation and design of essential assets for all promotional materials, driving over 2 billion minutes streamed in 2023. Effectively communicated with multiple stakeholders to ensure the correct artwork was provided, contributing to a 15.3% CAGR in revenue since launch.
08/2020 – 01/2021
ART DIRECTOR, H+M Communication
New York, NY
Innovative Lead Designer: Spearheaded the development of the entire visual identity for the Amazon Latino America Christmas campaign. Created Visually Appealing Assets: Designed engaging content for web pages, social media platforms, and various digital channels.Reached Millions of People: The campaign successfully reached a massive audience across the US.
09/2019 – 08/2020
SENIOR GRAPHIC DESIGNER, ViacomCBS
New York, NY
Developed a cohesive visual language across various marketing materials, ensuring brand consistency for BET+Collaborated with marketing and copywriting teams to create targeted promotional materials for different audience segments. Utilized data and user insights to inform the design of BET+ launch assets, aiming to maximize user engagement
05/2017 – 08/2019
ART DIRECTOR, BlueIn Group
New York, NY
Established Brand Identity: Created a cohesive visual identity, including website marketing materials. Crafted icons and other branding elements that reinforced the brand identity. For all clients in the agency, such as DirecTV, Frontier, Dish, and more. Enhanced User Experience: Designed a strategic database tool and user experience (UX) to improve brand interaction, helping call centers interact better with the final customer. Executed Nationwide Campaigns: Designed and created assets for nationwide campaigns across various channels, including social media, search engines, and email marketing.
06/2016 – 08/2018
ART DIRECTOR/CO-FOUNDER, Pétala Store - Fahion brand
New York, NY
Architected a Cohesive Brand Identity: Established a distinct visual identity, including the logo, color palette, and typography, to create a strong and recognizable brand image. Content Strategist: Oversaw content creation across all formats (written, visual, and interactive) to ensure consistent brand messaging and a unified customer experience.Global Marketing Architect: Developed effective marketing strategies and plans for international projects in Dubai, Hong Kong, and Brazil, demonstrating a deep understanding of global markets and cultural nuances.
12/2015 – 04/2017
DIGITAL MARKETING, Despi Swimwear
New York, NY
Website Development: Overseeing website creation, design, and maintenance to ensure an engaging and user-friendly experience.Social Media Management: Crafting a strategic social media presence, including content creation, community engagement, and brand advocacy. Content Creation: Developing high-quality content (written, visual, and interactive) that informs, educates, and resonates with the target audience. Digital Marketing Campaigns: Executing data-driven digital marketing campaigns across various channels to achieve specific marketing goals (e.g., brand awareness, lead generation, website traffic).Email Marketing: Managing email marketing campaigns to nurture leads, drive engagement, and convert them into customers. Analytics & Reporting: Tracking and analyzing marketing performance data to measure success and inform future strategies.
01/2015 – 12/2015
GLOBAL DIGITAL MARKETING, Globo TV
New York, NY
Led International Marketing Campaigns: Orchestrated successful marketing campaigns across 28+ countries, designing and executing winning strategies using search engine optimization (SEO) and social media advertising (SEM). This demonstrates your ability to adapt campaigns for diverse audiences and leverage international marketing channels effectively.
Education
2020
CREATING BRANDS WITH PURPOSE
NYU - NEW YORK UNIVERSITY, New York, NY
2017
MARKETING IN A GLOBAL ENVIRONMENT COURSE
Parsons The New School, New York, NY
2011 - 2015
BACHELOR OF MARKETING AND PUBLICITY
ESPM - school of marketing and publicity, Rio de Janeiro, RJ
SKILLS
Portuguese, Englis and Spanish speaker
Technical Proficiencies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Sketch, PowerPoint, Keynote, HTML 5, CSS, Responsive Wed Design, WordPress, Web flow, Microsoft Office, Final Cut, Premier, Google Ads, Facebook Ads
02/2021 - Present
SENIOR ART DIRECTOR, Paramount
New York, NY
Led a team of 10 talented designers, copywriters, and project managers in delivering all digital assets for the BET platforms, including movies, series, and specials.Achieved double-digit subscriber growth every year since launch. Oversaw the creation and design of essential assets for all promotional materials, driving over 2 billion minutes streamed in 2023. Effectively communicated with multiple stakeholders to ensure the correct artwork was provided, contributing to a 15.3% CAGR in revenue since launch.
08/2020 – 01/2021
ART DIRECTOR, H+M Communication
New York, NY
Innovative Lead Designer: Spearheaded the development of the entire visual identity for the Amazon Latino America Christmas campaign. Created Visually Appealing Assets: Designed engaging content for web pages, social media platforms, and various digital channels.Reached Millions of People: The campaign successfully reached a massive audience across the US.
09/2019 – 08/2020
SENIOR GRAPHIC DESIGNER, ViacomCBS
New York, NY
Developed a cohesive visual language across various marketing materials, ensuring brand consistency for BET+Collaborated with marketing and copywriting teams to create targeted promotional materials for different audience segments. Utilized data and user insights to inform the design of BET+ launch assets, aiming to maximize user engagement
05/2017 – 08/2019
ART DIRECTOR, BlueIn Group
New York, NY
Established Brand Identity: Created a cohesive visual identity, including website marketing materials. Crafted icons and other branding elements that reinforced the brand identity. For all clients in the agency, such as DirecTV, Frontier, Dish, and more. Enhanced User Experience: Designed a strategic database tool and user experience (UX) to improve brand interaction, helping call centers interact better with the final customer. Executed Nationwide Campaigns: Designed and created assets for nationwide campaigns across various channels, including social media, search engines, and email marketing.
06/2016 – 08/2018
ART DIRECTOR/CO-FOUNDER, Pétala Store - Fahion brand
New York, NY
Architected a Cohesive Brand Identity: Established a distinct visual identity, including the logo, color palette, and typography, to create a strong and recognizable brand image. Content Strategist: Oversaw content creation across all formats (written, visual, and interactive) to ensure consistent brand messaging and a unified customer experience.Global Marketing Architect: Developed effective marketing strategies and plans for international projects in Dubai, Hong Kong, and Brazil, demonstrating a deep understanding of global markets and cultural nuances.
12/2015 – 04/2017
DIGITAL MARKETING, Despi Swimwear
New York, NY
Website Development: Overseeing website creation, design, and maintenance to ensure an engaging and user-friendly experience.Social Media Management: Crafting a strategic social media presence, including content creation, community engagement, and brand advocacy. Content Creation: Developing high-quality content (written, visual, and interactive) that informs, educates, and resonates with the target audience. Digital Marketing Campaigns: Executing data-driven digital marketing campaigns across various channels to achieve specific marketing goals (e.g., brand awareness, lead generation, website traffic).Email Marketing: Managing email marketing campaigns to nurture leads, drive engagement, and convert them into customers. Analytics & Reporting: Tracking and analyzing marketing performance data to measure success and inform future strategies.
01/2015 – 12/2015
GLOBAL DIGITAL MARKETING, Globo TV
New York, NY
Led International Marketing Campaigns: Orchestrated successful marketing campaigns across 28+ countries, designing and executing winning strategies using search engine optimization (SEO) and social media advertising (SEM). This demonstrates your ability to adapt campaigns for diverse audiences and leverage international marketing channels effectively.
Education
2020
CREATING BRANDS WITH PURPOSE
NYU - NEW YORK UNIVERSITY, New York, NY
2017
MARKETING IN A GLOBAL ENVIRONMENT COURSE
Parsons The New School, New York, NY
2011 - 2015
BACHELOR OF MARKETING AND PUBLICITY
ESPM - school of marketing and publicity, Rio de Janeiro, RJ
SKILLS
Portuguese, Englis and Spanish speaker
Technical Proficiencies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Sketch, PowerPoint, Keynote, HTML 5, CSS, Responsive Wed Design, WordPress, Web flow, Microsoft Office, Final Cut, Premier, Google Ads, Facebook Ads
WHAT I DO
Art direction
WEB DESGIN
STYLE GUIDES
problem-solving
BRANDING & IDENTITY
E-commerce
CONTENT STRATEGY
Digital marketing
team leader
Portfolio
