Despi

The Project

While Despi were able to make beachwear more fashionable, their initial website did not reflect their fashion-forward culture and mindset. In a long-term project, I created and implemented their entire social media portfolio and digital position. My creative strategy involved creating a social media strategy, designing, while implementing and maintaining their online presence and portfolio to ensure it translated into contemporary culture, and offered an optimal brand experience.

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As authenticity is essential for a successful social media strategy, I worked in close collaboration with the brand to keep their vision and mission fully apparent, with the company target always front of mind.

Diving into their brand philosophy I ensured that an elegant and enjoyable user experience was created to match their style ethos, offering a sense of the beauty behind the brand, and highlighting its digital purpose.