Pétala
About the client
Pétala is a New York fashion label with an adventurous spirit, founded by a team of young (Brazilian) visionaries. Inspired by the spirit of travel and lifestyle, it was founded on the principles of freedom and inspiration, and is focused on delivering the latest fashion to those with a bohemian spirit.
The Project
Developing the branding for this spirited and up-coming label, the concept needed to encompass the cross-cultural and creative experience as well as the inspiration behind the styles. Speaking to the contemporary woman aspiring to the latest trends, the brand philosophy also encompasses sustainability concerns with environmentally friendly materials used in the creation of the designs and products.
In charge of the entire creative campaign to launch and present the brand, and responsible for developing the brand creative strategy, both on and off-line, I designed a holistic visual identity for the brand including their website and the marketing strategy.
Designing and managing the development of the fashion styles through to the entire brand environment, I was responsible for creating and implementing the brand’s signature online social media campaigns from pre- to post launch.
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